Project Description
Hotelslash
Skills:
Branding
Illustration
Interaction Design
Visual Design
Wireframing
HotelSlash helps travel shoppers overcome information paralysis by asking them for a few details and then emailing them the best lowest rates that meet their needs. I designed their brand identity and user interface across multiple platforms — mobile, desktop, email — for a seamless, friendly experience for rate-shopping travelers. As the brand designer, I also developed and maintained the design library and guidelines so that new features as well as marketing campaigns can remain consistent.
For HotelSlash, I facilitated design discussions and collaborated with the product and development teams to map user journeys, understand design requirements and supplier APIs, and then wireframe, prototype and develop a seamless onboarding-through-checkout experience. With the product team, I continually review competitive brands and products for UI best practice in the hotel booking industry, then frame my design decisions around a clear and fluid information hierarchy that allows customers to easily compare hotel package rates. Working closely with the customer support team, I review common support queries to make UI improvements.
By allowing users to set their trip preferences (whether it is the need for a wheelchair accessible room or the ability to cancel with a full refund) ahead of time, HotelSlash saves their customers time and energy in the hotel search process. I created a settings panel for travel preferences to make these options clear and easily adjustable. Likewise, the filter panel allows users to drill down to find exactly what they are looking for, saving them from information overload and allowing for easy price comparison even among a long list of search results.
Since its soft launch in 2021, HotelSlash has already secured significant hotel savings for thousands of satisfied users.
