Understanding the Challenges
The Economist Intelligence Unit (EIU) is an independent business within The Economist Group providing forecasting and advisory services through research and analysis, such as monthly country reports, five-year country economic forecasts, country risk service reports, and industry reports. The EIU office in Hong Kong approached my agency, Fluid HK (now a part of PWC), with a simple request to update an existing sales PowerPoint with more pizazz. However, subsequent discussions revealed deeper challenges.
To start, their complex matrix of services offerings required a sales deck that was both modular and easier to understand at a glance.
Moreover, they needed a presentation format that, in addition to serving dynamic content, could be customized on the fly by sales staff on a mix of computers and platforms (ranging from old desktops running Windows 97 to new iMacs) and then presented on a variety of media (including iPad, laptop and projector) , both on- and offline.
An Interactive Sales Deck…
In response, I created a library of simple icons and illustrations to accompany the text describing their capabilities throughout the presentation.
Then I developed the information architecture, wireframes and prototype for a clean, modern and user-friendly 30-page microsite. The microsite allowed the sales team to adapt their presentations on the fly, choosing to narrate each of the EIU’s services one after another or — if necessary — to easily segue into case study discussions and analysis.
…built in PowerPoint
And finally, in keeping with the client’s desire to have the presentation completely updatable by sales staff, accessible even while offline, and within budget, this microsite did not require any web or content-management development services at all. In fact, I built the entire microsite using advanced features of PowerPoint so that the final deck could be updated and delivered by the sales team anytime, anywhere.
The client was extremely pleased to be able to take their sales deck seamlessly from a 30-second elevator iPad pitch to a 1-hour projected conference room presentation, then back to the office for updates and on the road again.